INNOVATION MODELS

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MARKETING RESEARCH PROCESS

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Marketing research process  Problem definition  What is the problem? The problem is the competition in the market.  A lot of expense and delay in preparing food.  where is the problem? The market  In households  Who is being affected with this problem? It affects the creators of the product since there are other brands better positioned in the market.  Specifying research objectives What is the actual situation As it is a new product with little trajectory, competition will be more complex due to the fact that there are other brands better positioned in the market.    Wich key issued are realated with the situation  Competition  Positioning  Brands  Expenses  Time How to create an action plan  Creating research design Flow chart (what to do ) - Flujograma  Collect the data What kind of in information do you need? A market study will be carried out through surveys collecting information in a descriptive way ...
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PRODUCT AND MARKET

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 PRODUCT AND MARKET It is a portable smart air fryer with a solar panel, which has an intelligent touch control where you can monitor all the functions that our product has.  This fryer will also have a set of containers where you can make, sweat, broths and other foods according to your preference.  In addition, it will have an application where it can be managed from a smartphone. Our product will be sold in the Colombian market where it will be distributed in companies such as: Makro, Exito, Home Center, Alkosto, La Montaña, Jumbo and Falabella.
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