MARKETING RESEARCH PROCESS

Marketing research process

 Problem definition 

• What is the problem?

The problem is the competition in the market. 

A lot of expense and delay in preparing food. 

• where is the problem?

The market 

In households 

• Who is being affected with this problem?

It affects the creators of the product since there are other brands better positioned in the market. 

Specifying research objectives

• What is the actual situation

As it is a new product with little trajectory, competition will be more complex due to the fact that there are other brands better positioned in the market.   

• Wich key issued are realated with the situation 

Competition 

Positioning 

Brands 

Expenses 

Time

• How to create an action plan 

Creating research design

• Flow chart (what to do) - Flujograma 

Collect the data

• What kind of in information do you need?

A market study will be carried out through surveys collecting information in a descriptive way to see how much purchase value our product can have and what impact it will have in order to know the level of acceptance of our product.

Analize and evaluate results

• Generate findings, evaluate an interpret them to create ideas to take action.

Once we have the information collected, we will analyze it to see people's opinions, see the level of acceptance and if there is any aspect that they do not like, we will implement changes in the product.