ENCUESTA
LIKN ENCUESTA https://forms.gle/4Z9JRwj32DugH3pt9
Entradas
MARKETING RESEARCH PROCESS
Marketing research process Problem definition What is the problem? The problem is the competition in the market. A lot of expense and delay in preparing food. where is the problem? The market In households Who is being affected with this problem? It affects the creators of the product since there are other brands better positioned in the market. Specifying research objectives What is the actual situation As it is a new product with little trajectory, competition will be more complex due to the fact that there are other brands better positioned in the market. Wich key issued are realated with the situation Competition Positioning Brands Expenses Time How to create an action plan Creating research design Flow chart (what to do ) - Flujograma Collect the data What kind of in information do you need? A market study will be carried out through surveys collecting information in a descriptive way to see how much purchase value our product can have and what impact it will hav